IDENTITY 01
Candy Shop
Reel 02 · Branding & identity
Marks that outlive the scroll.
Logotypes, identity systems and packaging — designed in-house, from first sketch to print-ready dieline.
8Client identities
1In-house concept kit
In-houseSketch · system · dieline
The board
Eight brands, eight worlds.
Scroll to run the reels. Hover any plate to bring it back to life.
IDENTITY 02
Fuse
IDENTITY 03
Misfit.
IDENTITY 04
Sage
IDENTITY 05
Terracota
IDENTITY 06
Kohl & Spice
IDENTITY 07
Ashtgun
In-house · Self-initiated
A brand we invented.
No client, no brief — built to prove a point. A concept kit, made end to end in-house.
CONCEPT KIT 01
Hex
What you get
A kit your team can actually use.
Not one logo file and good luck — a system with rules, so the brand still looks like itself when someone else builds the next post.
Primary logotypeThe signature mark
Monogram & lockupsStacked, horizontal, icon
Colour systemHEX, RGB, CMYK, ratios
TypographyDisplay and body pairing
Usage rulesClear space, minimum size, don'ts
Brand voiceWhat you say and never say
ApplicationsPackaging, merch, signage, social
Source filesVector originals, yours to keep
Case study · Packaging
Black Gold Shilajit
A premium Himalayan resin needed packaging that felt as rare as the product inside. We built the identity around gold-on-black contrast, mountain imagery and a rearing stallion — then took it all the way to a print-ready dieline.
Packaging designLogotypeArt direction
Print-ready artworkFSSAI compliance
Your brand next